Because this was a multifaceted website, the re-design was centralized around users saving a prairie colony near their home.
As a team, we were challenged to balance the many offerings of a non-profit organization within a single website. We focused in on PPC’s ability to kickstart a passionate prairie dog lover with the tools they need to fight for justice. This prototype gives a preview of how PPC could better appeal to users through clear, sleek design and a more simplified navigation.
As an individual, I was challenged with balancing life and work. Communication with my team members was very crucial during this time. We were able to delegate as a team what I could do and when I was assigning myself too much. I was extremely proud of my team and I for this.
Partner Causes
We faced a few issues especially when it came to PPC's partners. They are partnered with Colorado Wildcats, and while it was featured on their website to promote their partner's cause, it still created lots of confusion for participants despite the re-design. How can we implement other partner causes without confusing our users yet still supporting PPC's partners?
Integration with Social Media
PPC's stakeholder aimed to increase donations and activists with their website. Since PPC's main social media is Facebook, integrating their Facebook updates would allow a community of prairie activists to build and grow.
Campaigns
How will users know that saving a colony in 3 easy steps will save a colony? Consideration of moving campaigns onto the home page may allow an increase in legitimacy for users, causing an increase in donations and possibly prairie activists.
